Tuesday, May 12, 2015

Small Business Marketing Resource

Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing  is a long title, but perfectly describes this practical guide to getting noticed by the people who want your products or services.  Each of the five methods in the title gets an entire chapter.

The Facebook chapter includes step-by-step directions with helpful screen shots to guide you.  Instead of guessing which buttons to click, Pamela Wigglesworth tells you and shows you.  All those settings most casual users ignore are explained so you can adjust them for maximum benefit to your business.

What the author does for Facebook she repeats for LinkedIn.  A list of best practices helps you optimize your profile, join groups and discussions, create a company page and more.  

Email marketing is then explained in detail.  Wigglesworth offers recommendations for mailing list resources such as MailChimp.  Then it's on to press releases: how to write them and how often to write them.  Examples are included to make it easy to see what professional quality looks like.  Finally, video marketing is included with plenty of encouragement for reluctant business owners.  Consumers like video, so we must learn to use it even if video production is not our forte.

Overall, this is a great book packed with practical information you can use right away.  I received a free copy of the ebook for my honest review and am impressed with the quality.