From Farmer to Hunter: Here's How

The big business ideas of the world come from a group of people Gutsche calls Hunters.  Most people are Farmers--not in the agricultural sense, but in mindset.  Here is a brief outline of the 3 Farmer traps and the contrasting Hunter instincts:

1. Complacency Trap: Farmers want stable job security--which hardly exists in the 21st century.  The Hunter instinct that counters this trap is insatiability.  Hunters are always looking for the next meal, taking nothing for granted.
2. Repetition Trap: Farmers value duty and responsibility.  Hunters, while they shouldn't be irresponsible, are curious and will rebel/innovate when it seems advantageous.
3. Protectiveness Trap: Farmers erect fences (physical, organizational, or psychological) to protect the status quo.  The Hunter instinct is a willingness to destroy--to question the status quo and adapt to new conditions.

There is much more to this book, but you will need to read it for yourself.

I received a free review copy through Blogging for Books.