The big business ideas of the world come from a group of people Gutsche calls Hunters. Most people are Farmers--not in the agricultural sense, but in mindset. Here is a brief outline of the 3 Farmer traps and the contrasting Hunter instincts:
- Complacency Trap: Farmers want stable job security--which hardly exists in the 21st century. The Hunter instinct that counters this trap is insatiability. Hunters are always looking for the next meal, taking nothing for granted.
- Repetition Trap: Farmers value duty and responsibility. Hunters, while they shouldn't be irresponsible, are curious and will rebel/innovate when it seems advantageous.
- Protectiveness Trap: Farmers erect fences (physical, organizational, or psychological) to protect the status quo. The Hunter instinct is a willingness to destroy--to question the status quo and adapt to new conditions.
There is much more to this book, but you will need to read it for yourself.
I received a free review copy through Blogging for Books.