It’s refreshing to read a book that lives up to its name. When the authors say “complete” they are serious. Four areas are covered in detail: starting, building/setup, marketing, and maximizing revenue. How detailed is the information given? This book cover details many newcomers would not even think were that important. From choosing your business name and domain name, setting up phone numbers and e-mail addresses, and selecting a logo to accounting, this book delivers.
There are many online services and platforms vying for your attention. This book helps you weed through all the options and find the best tools for each business task. If you need to know what to do and how to do it, this book offers the checklists you need and links you to tools that make the process less daunting. I highly recommend How to Start an Online Business to anyone considering an internet-based business. Although the focus is on online stores, many of the recommendations could also help indie authors, affiliate marketers, and other entrepreneurs.
I received a free review copy of this title in exchange for my honest review.